Salesforce is a leading customer relationship management (CRM) platform, but it’s also a powerful digital marketing company with its Marketing Cloud Account Engagement solution. Account Engagement is a tool that helps businesses automate and personalize their marketing campaigns at scale.
What is Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement, formerly known as Pardot, is a customer engagement platform that helps businesses automate and personalize their marketing campaigns. It also provides businesses with insights into how their customers are interacting with their campaigns, so they can make necessary adjustments in real time.
Benefits of using Marketing Cloud Account Engagement
There are many benefits to using Marketing Cloud Account Engagement, including:
- Improved customer engagement: Marketing Cloud Account Engagement helps businesses deliver personalized and relevant content to their customers at the right time and place. This can lead to improved customer engagement, satisfaction, and loyalty.
- Increased sales: Marketing Cloud Account Engagement can help businesses increase their sales by automating and streamlining their sales process. It also provides businesses with insights into their customers’ buying journey, so they can better target their sales efforts.
- Reduced costs: Marketing Cloud Account Engagement can help businesses reduce their marketing costs by automating their marketing campaigns and eliminating the need for manual tasks. It also provides businesses with insights into the effectiveness of their marketing campaigns, so they can spend their budget wisely.
How businesses are using Marketing Cloud Account Engagement
Businesses of all sizes are using Marketing Cloud Account Engagement to achieve their digital marketing goals. A few examples of companies that use Pardot are Adobe, IBM, Microsoft and Oracle. Oh, and Salesforce. And Megapop Marketing Too!
How to get started with Marketing Cloud Account Engagement
If you’re interested in getting started with Marketing Cloud Account Engagement, there are a few things you can do:
- Sign up for a free trial: Salesforce offers a free trial of Marketing Cloud Account Engagement, so you can try it before you buy it.
- Watch the demo: Salesforce offers a demo of Marketing Cloud Account Engagement, so you can see how it works in action.
- Contact a Salesforce representative: A Salesforce representative can help you learn more about Marketing Cloud Account Engagement and get you started.
- Contact us and we’ll help you every step of the way!
Conclusion
Salesforce Marketing Cloud Account Engagement is a powerful digital marketing tool that can help businesses of all sizes automate and personalize their marketing campaigns at scale. If you’re looking for a way to improve your customer engagement, increase your sales, and reduce your costs, then Marketing Cloud Account Engagement is a great option to consider.