No two small businesses are alike, but ask any business expert to name the one thing every small business has in common. The majority will agree it’s the need for good marketing.
The question is: should you do it yourself or is it better to outsource it?
The answer largely depends on your ability and availability to market your business. However, many small businesses are surprised to learn that outsourcing marketing can give them a higher ROI than they could achieve on their own, and at a lower cost.
Take a look at a few of the benefits of outsourcing marketing for small business:
Outsourcing Marketing is Less Time Consuming
Many small businesses take the DIY mentality to save the costs of paying someone else. But what some businesses don’t always realize is that doing something yourself is still an expense, and it could be costing you more than you realize.
Think about the cost of doing your own marketing: How many hours do you need to spend on marketing activities? How much research do you need to do to make your efforts effective? How long will it take you to track and tweak your efforts to attain your desired ROI? What else could you be doing to grow your business?
The answer to that last question is essential. Every minute spent on marketing is a minute not spent on other business activities.
You Partner With Someone Dedicated to Marketing
Small businesses don’t have the luxurious budgets of larger corporations. Staff is usually limited, which means you likely have many of your people wearing multiple hats.
You don’t want your marketing person to also be involved in answering phones or balancing your books. Marketing isn’t an afterthought. It should be a core focus all its own. It takes time to build strategies, develop creative elements, write content, buy ads, and measure the fruits of your labors.
Outsourcing marketing means you have a dedicated person or team working on marketing. They spend as much time as possible ensuring you’re getting what you pay for, rather than having someone on your own team intermittently trying to promote your business.
You Can Spend More on Marketing and Less on Setup
Do you have access and to marketing tools that will enable your business goals, and the skills to use them? Do you own professional image tools such as Adobe Photoshop & Illustrator, or do you need to purchase them?
Marketing companies or freelancers will already have these tools available, which means more of your marketing budget can go toward marketing activities rather than setting up your marketing department.
Plus, they already have the skills and know-how to help you get the results you want. It’s a win/win.
In Closing
Outsourcing marketing is often thought of as a luxury. But think about it: marketing is the lifeblood of your business. Without it, you’re limiting your own growth and potential. Rather than thinking of it as an extra expense, consider it the cost of doing business. Do it right, and the results will make it more than worth it.