Need that extra little boost to get your numbers up just that much higher? Good news for you: we’ve got two great ways to close more deals than you do already. Here’s how you can boost your sales in no time!
Take More Shots
Do you like hockey? Or better yet, do you remember that episode of The Office when Michael Scott claimed ownership of that famous marketing quote by Wayne Gretzky? In fact, it was hockey player, Wayne Gretzky, who famously said that, “you miss 100 percent of the shots you don’t take.” He might have been talking about his time on the rink, but he’s right — and you can apply this little nugget of wisdom to your marketing efforts.
We get it, we really do. Running marketing campaigns can be a real challenge, especially after you’ve had a long day (or week) of getting no new leads. But that hustle is what marketing is all about — giving up isn’t an option. A new Insta post, another email campaign, a remarketing ad… If you want more success, you’ve got to take more shots. It’s really as simple as that.
Score a Higher Percentage of the Shots you Take
Shoot like Steph Curry. C’mon, Steph Curry is one of the best shooters in the NBA. We can all take a lesson from him, in that, the quality of your efforts is important. When it comes to your marketing efforts, quantity won’t get you anywhere unless you’ve got quality to match. If you want to really showcase your marketing chops, you need to combine taking more shots with investing in high-quality marketing content.
Nobody’s going to be interested in what you’re marketing if you look like a fly-by-night outfit. You’ll increase your conversions if you commit 100% to every pitch with your best resources every time. This is, hands down, one of the most powerful marketing tools you can ever leverage, so keep this in mind when you’re conceptualizing your next major marketing campaign!